Porsche Centre Chengdu Airport celebrates its grand reopening

• Porsche Centre Chengdu Airport, with investment from BetterLife Group, celebrated its reopening on 23 August, as the first PC Centre under the “Destination Porsche”.

• “Destination Porsche” represents a new design concept, enhanced customer experience and an exciting digital lifestyle. The new “Community Experience” aims to make the Porsche Centre a space for Porsche owners, fans and enthusiasts to connect.

• Porsche Centre Chengdu Airport, under the “Destination Porsche” theme, covers a floor area of nearly 9,722 square meters. The modern and spacious Centre can display 15 Porsche sports cars simultaneously, while the after-sales service area has 24 work bays and two direct dialogue bay. 

Chengdu/Shanghai. Chengdu welcomed the grand reopening of its Porsche Centre  Chengdu Airport on 23 August, 2022, as the first Porsche Centre under the “Destination Porsche” theme in Sichuan Province, having formerly been the site of the second authorised Porsche dealer in Sichuan Province. With this reopening, the functional positioning and services of the existing Porsche Centre have been comprehensively upgraded to ensure a full retail experience for customers. The full upgrade of Porsche Centre Chengdu Airport will not only continue to provide convenience for Porsche owners and enthusiasts in Chengdu and the surrounding areas, but also reflects the growing sophistication of the Porsche dealer network and Porsche China's determination to implement the "Destination Porsche" initiative in every Porsche Centre. On the reopening day, Mr. Michael Kirsch, President and Chief Executive Officer of Porsche China; Mr. David Xiao, Vice President and Chief Operating Officer of Porsche China; Mr. Sky Qiao, Vice President Marketing of Porsche China; Mr. Julian Zhu, Director Region South of Porsche China; Mr. Patrick Zhou, Chairman and CEO of BetterLife Group and Mr. Harry Qin, General Manger of Porsche Centre Chengdu Airport were onsite along with many other guests and members of the media to witness this memorable moment and catch a glimpse of the latest state-of-the-art technology on offer.

Porsche Centre Chengdu Airport, with investment from BetterLife Group is located at the core area of Airport Highway in Gaoxin District, and covers a floor area of 9,722 square metres. The modern and spacious showroom is capable of displaying 15 Porsche cars simultaneously. Additionally, the Centre has added an “Electric Car Exhibition Area” and “Porsche Approved Pre-Owned Exhibition Area”, aiming to showcase the fascinating flow of technology and provide a space for customers to realise their Porsche driving dreams. In addition, the after-sales service centre has been upgraded with “Library”, “Motosport”, “Kidsland”, and “Chengdu To-Go Spot” areas, while the advanced service area features 24 work bays and two direct dialogue bay. The Centre also offers exclusive Porsche accessories and an owner's boutique collection. Porsche Centre Chengdu Airport is also equipped with Porsche’s global standard testing instruments and maintenance equipment. The professional service team will provide each customer with the full range of consultation options and the world-renowned Porsche service.

Chengdu, also known as "Rong Cheng" or "Land of the Gifted", has the historical charm of a thousand-year old capital with beautiful scenery. Numerous poets and writers have crafted numerous poems and songs eulogising this city. Meanwhile, Chengdu remains at the forefront of the times, blending Chinese tradition with modern fashion, delivering the most up-to-date ideas in its unique cultural melting pot and delivering high-end luxury through its urban lifestyles. As a central city in southwestern China and an important transportation hub, Chengdu has laid the groundwork for the reopening of Porsche Centre Chengdu Airport through the increasing demand for sports cars from its citizens.

On the day of the reopening, Michael Kirsch, President and CEO of Porsche China, expressed his gratitude to the investor, BetterLife Group, "The opening of the new Porsche Centre Chengdu Airport would not have been possible without the hard work of our investors. As a long-standing partner of Porsche, BetterLife Group, has been providing full support in the deployment of our dealer network and the management of our business operations." Mr. Patrick Chou, Chairman and CEO of BetterLife Group, also said, "We look forward to working with Porsche in the future to continue our legendary journey to success, and hope to continue to make a modest contribution to the economic development of Chengdu."

After suffering from a months-long pandemic in some cities in China, Porsche still posted impressive results in its largest single market. In particular, new car sales in the second quarter increased by 30 per cent sequentially. And both deliveries and order intakes in June showed double-digit growth year-on-year, marking an important turnaround point for Porsche China on the way to getting back on track. Furthermore, Porsche has continued to adhere to its customer-oriented mission and innovations, bringing an increasing number of high quality products, services and sports car culture experiences to Chinese consumers.